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We tend to think about a dress as one complete thing.The colour. The fabric. The shape. The neckline.But there is another element that can completely transform how a dress looks...

There is a strange little rule we have created around occasion wear.A wedding requires a new dress.A christening requires a different one.A big birthday deserves another.Then there is the Christmas...

There is a particular moment that happens when you're shopping for a wedding.You find a dress you like.Then you look at the next one.And the next.And somehow they all start...

For a long time, black came with rules.It was for evening. It was for funerals. It was too sombre for a wedding. And certainly, some people would say, it wasn't...

There are colours that make an entrance.Red. Emerald. Pink. Bright blue.And then there is navy.Quietly elegant, endlessly wearable and somehow always appropriate, navy has a way of making an outfit...

For years, black has been the answer.The dress you reach for when you want to look elegant. The colour that works for an evening invitation, a wedding, a dinner, a...

For years, occasion wear existed separately from the rest of a wardrobe. It was bought for a specific event. Worn once. Carefully stored. Almost ceremonial. But that approach feels increasingly...

There’s a difference between a dress that looks beautiful for an hour and one that still feels right years later. You don’t always see that difference immediately. But you feel...

Can You Rewear Formal Occasionwear? A Modern Perspective There was a time when re-wearing a formal dress felt almost inappropriate. As though every event required something entirely new. That idea...

One of the most common questions around weddings in Ireland isn’t about colour. It’s about formality. Is this black tie?Is a midi dress enough?What does “formal” actually mean in a...

There was a time when formal dressing felt quite fixed. You wore what was expected. You chose something “appropriate.” You followed the template. Now, I think women are far less...

Us Irish, we’re nothing if not optimistic! Particularly when it comes to the weather. There’s always that hopeful sense that the weather will behave. Sometimes it does. Sometimes it absolutely...