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For years, occasion wear existed separately from the rest of a wardrobe. It was bought for a specific event. Worn once. Carefully stored. Almost ceremonial. But that approach feels increasingly...

There’s a difference between a dress that looks beautiful for an hour and one that still feels right years later. You don’t always see that difference immediately. But you feel...

Can You Rewear Formal Occasionwear? A Modern Perspective There was a time when re-wearing a formal dress felt almost inappropriate. As though every event required something entirely new. That idea...

One of the most common questions around weddings in Ireland isn’t about colour. It’s about formality. Is this black tie?Is a midi dress enough?What does “formal” actually mean in a...

There was a time when formal dressing felt quite fixed. You wore what was expected. You chose something “appropriate.” You followed the template. Now, I think women are far less...

Us Irish, we’re nothing if not optimistic! Particularly when it comes to the weather. There’s always that hopeful sense that the weather will behave. Sometimes it does. Sometimes it absolutely...

Colour can be surprisingly emotional. Some shades make you stand taller. Others feel safe but forgettable. And occasionally, you try something on and know instantly that it’s right. When choosing...

I don’t think women are interested in fast occasion wear anymore. Not in the way they once were. There was a time when you bought a dress because you had...

Being the mother of the bride is one of life’s most meaningful roles. Your outfit should reflect that - elegant, confident, and entirely your own. There was a time when...

Something has shifted in occasion wear over the past few years. Women aren’t buying dresses just because they have an event in the diary. They’re thinking more carefully. Looking more...

  When I first chatted to John McElhinney with the idea of starting my own brand, his words of encouragement gave me the final push that I needed to believe...

The pandemic gave me time, lots of time. Lots of heartache too, but also, lots of time.  Having spent so many years in retail, with a dream of owning my...